Comment-to-DM Automation

Comment-to-DM Automation Turn comments on your Instagram and Facebook posts into private conversations. When someone comments a keyword you choose, the platform replies to their comment publicly and opens a DM (a private direct message) with them, where the AI bot takes over and continues the conversation. This is the equivalent of the "comment a keyword, get a DM" automations you may know from tools like ManyChat — except after the DM is sent, you get a real AI conversation that can answer questions, qualify the lead, and book or close, not just a fixed flow. Where this is set up: comment-to-DM runs on an Entry Point of type Instagram Comment or Facebook Comment , added to the AI Agent that should answer. What You Need An Instagram Business account or a Facebook Page connected to the platform. For Instagram, your Instagram account and Facebook Page must be linked together inside Meta Business Manager ( business.facebook.com ). Comment-to-DM will not work until both are linked. The Reply to Comments feature. Replying to comments is included on every plan sold directly today. A few legacy and agency-granted plans leave it out; on those, comments are still captured in your inbox but no public reply or DM is sent automatically. Check Settings → Billing for your plan's feature list. How to Set It Up You configure comment-to-DM on an AI Agent, as an Entry Point. The detailed, channel-specific steps live here: Instagram: see Instagram DMs → Comment Monitoring and Auto-Replies . Fac