Click-to-WhatsApp Ad Attribution

Click-to-WhatsApp Ad Attribution If you run Meta (Facebook/Instagram) "Click to WhatsApp" ads, Relaytiv can tell you which ad each WhatsApp lead came from — and hand you the Meta click identifier you need to report real conversions back to Meta. This lets your ad campaigns optimize for actual sales and bookings, not just for "people who started a chat." What Gets Captured When someone taps a Click-to-WhatsApp ad and messages your business, Meta attaches hidden referral information to that first message. Relaytiv reads it automatically and stores it on the contact. No setup, no configuration — it just happens. The captured information is stored on the contact as ad_referral and contains: Field What it is ctwa_clid The Meta click identifier. This is the value you send to Meta's Conversions API to attribute a downstream conversion back to the exact ad click. Empty for organic post referrals (see below). source_id The ID of the ad (or post) the person clicked. source_type Either ad (a paid Click-to-WhatsApp ad) or post (an organic Facebook/Instagram post). source_url The link associated with the ad content. headline The ad's headline text. body The ad's body text. channel The channel the referral arrived on (currently always whatsapp ). captured_at When the referral was first recorded on the contact. You can see this on a contact's quick-view panel if you've configured a custom field for it, or read it directly through webhooks and the API (see below) — it isn't broken out as its