Moving from Campaigns to Broadcasts & Agents

Moving from Campaigns to Broadcasts & Agents Classic campaigns bundled everything into one thing: who to message, what to say, when to send it, how the bot replies, and which conversations the bot picks up. The new system splits that bundle into three focused pieces: Piece What it owns Classic campaign equivalent Broadcast The send: audience list, opening message, channel, schedule, drip pacing The campaign's audience, opener, and schedule AI Agent The brain: persona, instructions, FAQs, tools, model, active hours The campaign's bot configuration Entry Point The routing: which Agent picks up a new conversation Channel Routing cards and trigger keywords The payoff: build a bot once as an Agent and reuse it across every broadcast and channel, instead of re-creating it inside each campaign. Nothing Breaks — Your Campaigns Keep Working There is no forced migration and no switch to flip. Everything below happens automatically: Every campaign's bot is already an Agent. It appears on the AI Agents page with the same instructions, FAQs, and settings, and the two stay in sync in both directions — edit from either side. Every campaign that sends messages already appears on the Broadcasts page , marked with a Classic campaign tag. Pause, resume, and edits to the shared parts work from either screen. Your routing still follows your classic campaign settings. Entry Points you set up today are saved for when the new routing engine goes live, but the Channel Routing cards on the Campaig