Turn comments and chats into repeatable sales.

Relaytiv's AI front desk handles product enquiries, drives sales in DMs, manages order support, and runs repeat purchase campaigns — so your team focuses on complex customer needs, not on answering the same questions hundreds of times a week.

The Problem Relaytiv Solves for D2C Brands

D2C and social commerce brands drive huge volumes of engagement through Instagram — every product drop, every promotional post generates hundreds of comments and DMs asking about sizes, shades, shipping, and availability. Without a system to handle this at scale, you lose sales to slow responses and your team drowns in repetitive queries. At the same time, existing customers have order tracking questions that eat into support time, and you're leaving repeat purchase revenue on the table because there's no systematic follow-up process.

What Relaytiv Does for D2C and Social Commerce

• Instagram comment automation — Reply to every comment on your posts instantly with a personalised, on-brand response and move the conversation to DM automatically. Every "what sizes do you have?" comment becomes a private conversion opportunity.
• Product enquiry handling — The AI knows your product catalogue, sizes, shades, pricing, and availability. It answers every product question accurately and consistently, 24/7, without your team intervening.
• Smart product recommendations — Based on what a customer asks about, the AI suggests complementary or alternative products — increasing average order value without any manual upsell effort.
• Order support at scale — Handle "where is my order?", return requests, and exchange queries automatically for the majority of cases — freeing your support team for complex issues that actually need a human.
• Repeat purchase campaigns — Send personalised follow-up messages to opted-in customers at the right moment — post-purchase, at reorder timing, or around new product launches — driving repeat revenue automatically.
• WhatsApp sales conversion — Capture customers who prefer WhatsApp for purchasing decisions, especially in India, UAE, and other WhatsApp-first markets where customers expect to transact in chat.
• Story reply capture — Instagram story replies about new products or promotions are handled instantly, keeping engagement from slipping through the cracks.

How It Works

You connect your Instagram and WhatsApp to Relaytiv and describe your product catalogue, common questions, and qualification criteria. The AI handles every inbound message — qualifying interest, sharing product details, managing support queries — and flags conversations that need a human for complex cases. Your team sees the full picture in a shared inbox and intervenes only when needed.

Frequently Asked Questions

Can Relaytiv share product images in DM?

Yes. Relaytiv can send product images, size guides, and catalogue PDFs directly in the chat across WhatsApp and Instagram DM.

Does it work for Shopify or WooCommerce stores?

Relaytiv can integrate with your ecommerce backend via REST API to check live order status and inventory. The integration is available on Scale and Custom plans.

Can I use it for new product launches?

Yes. Use Relaytiv's broadcast campaign feature to announce new drops to your opted-in WhatsApp contact list and handle the enquiry surge from the launch automatically.