Relaytiv vs Zoko (2026): Which AI messaging platform is right for your business?
Zoko is built for Shopify and D2C WhatsApp commerce. Relaytiv is an AI front desk for businesses that sell and support through chat — qualifying leads, booking appointments, and following up automatically across WhatsApp, Instagram, Messenger, and web chat, with no scripted flows to build.
This page gives you a direct, honest comparison of both platforms across pricing, channels, AI capabilities, and setup time — so you can choose the right tool for your specific situation.
Pricing Comparison
| Relaytiv | Zoko | |
|---|---|---|
| Starting price (USD/mo) | $29 | $49.99/mo |
| AI included | Yes — every plan | Paid add-on (not bundled) |
| Channels | WhatsApp, Instagram, Messenger, web chat | WhatsApp, Facebook Messenger |
| Per-seat fees | No | See vendor |
| Free trial | 7 days | See vendor |
Channel Coverage
Relaytiv covers WhatsApp Business API, WA Web (WhatsApp Web), Instagram DMs, Instagram comment replies, Facebook Messenger, and web chat — all managed from one shared team inbox. Zoko covers: WhatsApp, Facebook Messenger. For businesses that receive enquiries across multiple channels simultaneously, Relaytiv provides the broadest native coverage without additional add-on fees per channel.
AI Capabilities
Relaytiv includes AI on every plan at no extra cost — the AI replies to inbound messages, qualifies leads with multi-step conversational flows, books appointments, understands voice notes and images, and escalates to a human when genuinely needed. There is no AI add-on to purchase and no plan tier below which AI is unavailable. Zoko's AI status: Paid add-on (not bundled).
Setup and Deployment
Relaytiv is self-serve and no-code — businesses describe their products, services, and qualification criteria in plain language, connect their channels, and go live within hours. No developer resources required, no flow diagrams to build, and no professional services engagement before going live. The typical Relaytiv customer is live and handling AI conversations within a business day.
Choose Relaytiv if…
- You sell services, not physical Shopify products — lead qualification and bookings matter more than catalogue commerce
- AI front-desk workflow is needed without a $24.99/mo per-agent add-on
- Instagram, Messenger, and web chat are needed without per-channel add-ons
- No per-flow fees for each automation you want to run
- Human handover with conversation context and deal/task pipeline for your sales team
Choose Zoko if…
- You run a Shopify ecommerce store with active WhatsApp catalogue selling and abandoned cart recovery
- WhatsApp-first commerce automation (order notifications, product cards) is the core use case
- Your team's primary channel is WhatsApp only and you do not need multi-channel coverage
The Bottom Line
Both platforms serve legitimate business needs. Relaytiv is purpose-built for inbound lead qualification and AI-first service across WhatsApp and Instagram — ideal for clinics, real estate agencies, salons, education businesses, travel agencies, and B2B teams that receive high inbound enquiry volumes and need AI that qualifies and routes, not just broadcasts. Zoko is built for Shopify and D2C WhatsApp commerce. Choose the platform that fits how your customers reach you and what you need the AI to do first.