Wati vs Gallabox 2026: WhatsApp Broadcast vs CRM-First Platform
Direct answer: Wati suits teams that lead with high-volume WhatsApp broadcast campaigns. Gallabox suits India-based SMB service teams that want a Kanban-style pipeline view of their WhatsApp conversations alongside AI credits included in the plan price.
Pricing Comparison
| Wati | Gallabox | |
|---|---|---|
| Starting price | ₹2,199/month (Growth) | ₹2,999/month (Basic) |
| AI included | No — Astra AI add-on extra | Yes — capped per plan tier |
| User cap | Scales with plan tier (seat pricing) | Hard cap: 3 (Basic), 6 (Essential), 10 (Advanced) |
| WhatsApp fees | Separate (Meta actuals) | Separate (Meta actuals) |
Key Differences
Broadcast and templates: Wati's broadcast tooling and template management is more mature and is the primary strength of the platform. For high-volume outbound WhatsApp campaigns, Wati is a better tool than Gallabox.
Pipeline CRM: Gallabox offers a Kanban-style deal pipeline built directly into the inbox — conversations move through stages, and deals are tracked alongside chat. Wati does not have this feature. For teams that manage sales pipelines primarily through WhatsApp, Gallabox's pipeline view is a meaningful differentiator.
AI inclusion: Gallabox includes AI credits per plan tier — 500/month on Basic (web chat only), 2,000/month on Essential (WhatsApp + Instagram AI), 8,000/month on Advanced. Wati's AI (Astra AI Agents) is a separate paid add-on not included in any base plan. If AI is a core requirement, Gallabox's bundled-but-capped model may be more cost-predictable.
User caps: Gallabox enforces hard per-plan user caps (3 on Basic, 6 on Essential). Extra users on Essential are billed at ₹1,200/user/month. Wati uses per-agent seat pricing that scales without a hard cap — you pay more per seat but are not blocked by an agent ceiling.
Channel Support
| Channel | Wati | Gallabox |
|---|---|---|
| WhatsApp Business API | Yes | Yes |
| Instagram DM | Yes | Yes |
| Facebook Messenger | Yes | No |
| Web chat widget | No | Yes (Basic: AI on web chat only) |
Where Relaytiv Fits
Relaytiv focuses on AI-automated inbound lead qualification across WhatsApp, Instagram, Messenger, and web chat — without flow-builders, user caps, or AI add-on costs. It suits teams whose challenge is inbound enquiry volume rather than outbound broadcast management. See Relaytiv vs Wati and Relaytiv vs Gallabox.