Wati vs Gallabox 2026: WhatsApp Broadcast vs CRM-First Platform
Direct answer: Wati suits teams that lead with high-volume WhatsApp broadcast campaigns. Gallabox suits India-based SMB service teams that want a Kanban-style pipeline view of their WhatsApp conversations alongside AI credits included in the plan price.
Pricing Comparison
| Wati | Gallabox | |
|---|---|---|
| Starting price | ₹2,199/month (Growth) | ₹2,999/month (Basic) |
| AI included | No — Astra AI add-on extra | Yes — capped per plan tier |
| User cap | Scales with plan tier (seat pricing) | Hard cap: 3 (Basic), 6 (Essential), 10 (Advanced) |
| WhatsApp fees | Separate (Meta actuals) | Separate (Meta actuals) |
Key Differences
Broadcast and templates: Wati's broadcast tooling and template management is more mature and is the primary strength of the platform. For high-volume outbound WhatsApp campaigns, Wati is a better tool than Gallabox.
Pipeline CRM: Gallabox offers a Kanban-style deal pipeline built directly into the inbox — conversations move through stages, and deals are tracked alongside chat. Wati does not have this feature. For teams that manage sales pipelines primarily through WhatsApp, Gallabox's pipeline view is a meaningful differentiator.
AI inclusion: Gallabox includes AI credits per plan tier — 500/month on Basic (web chat only), 2,000/month on Essential (WhatsApp + Instagram AI), 8,000/month on Advanced. Wati's AI (Astra AI Agents) is a separate paid add-on not included in any base plan. If AI is a core requirement, Gallabox's bundled-but-capped model may be more cost-predictable.
User caps: Gallabox enforces hard per-plan user caps (3 on Basic, 6 on Essential). Extra users on Essential are billed at ₹1,200/user/month. Wati uses per-agent seat pricing that scales without a hard cap — you pay more per seat but are not blocked by an agent ceiling.
Channel Support
| Channel | Wati | Gallabox |
|---|---|---|
| WhatsApp Business API | Yes | Yes |
| Instagram DM | Yes | Yes |
| Facebook Messenger | Yes | No |
| Web chat widget | No | Yes (Basic: AI on web chat only) |
Where Relaytiv Fits
Currently connected: WhatsApp Web, SMS, Instagram, Messenger. WhatsApp Business API is supported subject to provider and account setup; web chat and custom channels are available depending on setup. Natural AI conversations and optional visual automations support inbound qualification, subject to plan and setup. See Relaytiv vs Wati and Relaytiv vs Gallabox.